The first NBA All-Star Game presented by NBC Sports since 2002 featured the widely-acclaimed “USA vs. The World” format and delivered the largest NBA All-Star audience since 2011, averaging 8.8 million viewers across NBC, Peacock, and Telemundo, according to preliminary Nielsen data and digital data from Adobe Analytics.
This article originally appeared on Hoops Hype: 2026 NBA All-Star Game was most watched since 2011