nfl

Saints, Browns Get Italy Marketing Rights

Published March 30, 2026 · Updated March 30, 2026 · NBC Sports

The NFL has added Italy to its Global Markets Program, with the Saints and Browns gaining marketing rights in the country beginning in 2026.

The NFL has expanded its Global Markets Program to Italy, with the Saints and Browns securing the first marketing rights in the country. This addition brings the NFL's international presence to 22 markets as the league continues its global growth strategy.

Teams with marketing rights in a country typically have the opportunity to play international games there, meaning the Browns and/or Saints could be playing in Italy in the near future. The NFL is also looking to expand its schedule to 18 regular-season games with 16 international matchups.

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