Saudi Arabia Prepares for 2034 World Cup amid PIF Sports Shift

Saudi Arabia, chosen to host the 2034 FIFA World Cup, has emphasised its readiness to accommodate 64 national teams. The Public Investment Fund (PIF) has shifted its strategy toward sports, dropping support for LIV golf and shelving a planned artificial ski track and luxury complex for the 2034 Winter Asian Games. While football investments remain, the focus now includes sustainability, control, and infrastructure as a growth model. Saudi football also sees new ownership, with Al‑Kholood in the top division owned by U.S. investor Ben Harburg. newssport.cv