Texas Tech enters 2026 as the clear favorite to defend its Big 12 championship title after investing heavily in NIL. The Red Raiders boast the most expensive roster in the conference and one of the most expensive in the country, coming off their first Big 12 title in school history. Despite uncertainty at quarterback with Will Hammond replacing the departed Brendan Sorsby due to sports gambling violations, Texas Tech returns 23 starters and added the No. 6 transfer portal class in the nation.
BYU sits as the second choice at +550 odds after going 12-2 in 2025, with both losses coming against the Red Raiders. The conference appears wide open beyond the top two favorites, with Oklahoma State noted as a potential sleeper after a difficult 2025 season. catcross.biz
